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	<title>BLACK</title>
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	<description>Strategic Marketing Communications</description>
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		<title>Mars Hill Lent</title>
		<link>http://www.thinkinblack.com/2008/12/mars-hill-lent/</link>
		<comments>http://www.thinkinblack.com/2008/12/mars-hill-lent/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 21:40:26 +0000</pubDate>
		<dc:creator>administrator</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://dev.thinkinblack.com/2008/12/mars-hill-lent-test/</guid>
		<description><![CDATA[Lent is an important season in the Christian liturgical calendar. We set out to make Lent a special event for the Mars Hill community, to create a feeling about Lent that would encourage people to look inward to their emotions and bahviors and change their lives. 
We set out to create a series of Sunday [...]]]></description>
			<content:encoded><![CDATA[<p>Lent is an important season in the Christian liturgical calendar. We set out to make Lent a special event for the Mars Hill community, to create a feeling about Lent that would encourage people to look inward to their emotions and bahviors and change their lives. </p>
<p>We set out to create a series of Sunday experiences that would work through a 7 week liturgy to move people to change. It felt like we needed to create space for people to engage with their emotions whether physically or emotionally. The week kicked off with an Ash wednesday service at night for people to begin the process of Lent. The season culminates with a celebration at Easter.</p>
<p>We kicked Lent off the first year with a personalized liturgical book and journal. The book was 30 pages starting form ash wednesday and going through Easter. With scripture readings, prayers and blank pages for journaling, this book became very personal for people very fast. In the end the goal was that people would leave their own personal junk at the cross and celebrate the sacrifice that was made at the cross at Easter. Over the span of seven weeks people began to dig up their personal conflicts, inadequacies, and self awareness&#8230; the results were powerful.</p>
<p>The following years we provided the Mars Hill community with a bookmark, calendar and scripture reading schedule to compliment each Sunday experience. We wanted to create a reproducible piece that could be used each year without having to spend an exorbitant amount of money. We reduced costs by asking for volunteers to assemble the bookmarks. </p>
<p>Slideshow tied to this post via custom field.</p>
<p>SEO applied to post (update statuses, push to pings, update engines)</p>
<p>Select categories for where the post and related imagery will show up from the slideshow.</p>
<p>I also want to have a hidden div at the bottom of this with the playlist content and urls.. but this shouldn&#8217;t show up on the site when someone is viewing it.</p>
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		<title>Internet Development Contract &#8211; Live the Life</title>
		<link>http://www.thinkinblack.com/2008/11/internet-development-contract-live-the-lif/</link>
		<comments>http://www.thinkinblack.com/2008/11/internet-development-contract-live-the-lif/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 03:47:19 +0000</pubDate>
		<dc:creator>Andrej Ciho</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://dev.thinkinblack.com/2008/11/third-crummy-post/</guid>
		<description><![CDATA[Internet Development Contract
Live the Life online inventory system

We have been hired to help Live the Life design and deploy an online premarriage inventory system. This system will allow them to do stuff and then also do more stuff with their couples. This is an overview.

&#8220;To this day, I&#8217;d say the best thing for Microsoft to [...]]]></description>
			<content:encoded><![CDATA[<h2>Internet Development Contract</h2>
<h3>Live the Life online inventory system</h3>
<p><img src="http://www.thinkinblack.com/wp-content/uploads/2008/12/live-the-life.gif" alt="live-the-life Internet Development Contract - Live the Life" title="live-the-life" width="170" height="92" class="alignnone size-full wp-image-439" /></p>
<p>We have been hired to help Live the Life design and deploy an online premarriage inventory system. This system will allow them to do stuff and then also do more stuff with their couples. This is an overview.</p>
<p><span id="more-91"></span></p>
<p>&#8220;To this day, I&#8217;d say the best thing for Microsoft to do is buy Yahoo,&#8221; Yang said during an appearance at the Web 2.0 conference in San Francisco. He added: &#8220;We&#8217;re willing to sell the company.&#8221;</p>
<p>The embattled CEO quickly noted that Microsoft, which made an unsolicited $ 47.5 billion takeover attempt earlier this year, has repeatedly indicated it is no longer interested in buying Yahoo. In response to questions, Yang said he was &#8220;open minded about a search deal&#8221; with Microsoft, &#8220;but it has to make sense.&#8221;</p>
<p><!--more--></p>
<p>Yang made the comments just hours after rival and prospective partner Google Inc. (GOOG) walked away from a search advertising pact between the companies as concerns mounted that U.S. regulators were prepared to file a lawsuit to block the agreement. The proposed deal had also prompted a backlash from advertisers, who worried Google was gaining too much power in the Internet advertising space.</p>
<p>The collapse of the deal, which Yahoo had hoped would generate millions of dollars in revenue, ignited a rally in Yahoo&#8217;s stock as analysts speculated Microsoft would be tempted to take another run at Yahoo.</p>
<p>Yahoo shares rose 4.3% to $13.92 Wednesday.</p>
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		<title>Managing your web site</title>
		<link>http://www.thinkinblack.com/2008/11/content-management-system/</link>
		<comments>http://www.thinkinblack.com/2008/11/content-management-system/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 03:47:02 +0000</pubDate>
		<dc:creator>Mike Stimson</dc:creator>
				<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://dev.thinkinblack.com/2008/11/second-test-post/</guid>
		<description><![CDATA[Managing your web site
How empowered is your organization online?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry&#8217;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not [...]]]></description>
			<content:encoded><![CDATA[<h2>Managing your web site</h2>
<h3>How empowered is your organization online?</h3>
<p>Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry&#8217;s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.</p>
<p><span id="more-90"></span></p>
<p>It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using &#8216;Content here, content here&#8217;, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for &#8216;lorem ipsum&#8217; will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).</p>
<p>Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of &#8220;de Finibus Bonorum et Malorum&#8221; (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, &#8220;Lorem ipsum dolor sit amet..&#8221;, comes from a line in section 1.10.32.</p>
<p>The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from &#8220;de Finibus Bonorum et Malorum&#8221; by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.<br />
Where can I get some?</p>
<p>There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don&#8217;t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn&#8217;t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.</p>
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		<title>What about Google?</title>
		<link>http://www.thinkinblack.com/2008/07/google/</link>
		<comments>http://www.thinkinblack.com/2008/07/google/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 00:30:40 +0000</pubDate>
		<dc:creator>Kristopher McNeil</dc:creator>
				<category><![CDATA[news]]></category>

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		<description><![CDATA[What about Google?
are you even showing up?
It is really hard to ignore the buzz surrounding Google. Google has emerged as the clear winner in their market and shows no signs of slowing down. Lately we have heard from many people that Google has become a concentrated focus for their marketing and online reach. 

This seems [...]]]></description>
			<content:encoded><![CDATA[<h2>What about Google?</h2>
<h3>are you even showing up?</h3>
<p>It is really hard to ignore the buzz surrounding Google. Google has emerged as the clear winner in their market and shows no signs of slowing down. Lately we have heard from many people that Google has become a concentrated focus for their marketing and online reach. </p>
<p><span id="more-1"></span></p>
<p>This seems more applicable today than a few years ago and even moreso with an economic slowdown. Increasing reach in google used to be done with PPC, of which accounts for XX% of google&#8217;s total revnue, however while pay per click campaigns can certainly drive new traffic to your web site they are costly and it is hard to gauge what traffic is truly the audience you are trying to reach. This article cites google, however this same theory would apply for all search engines, in fact when you begin to multiply out a broad search engine marketing campaign you begin to incur overhead that in slow economic times does not necessarily translate to the bottom line. blah blah blah blah!</p>
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