Case Study
Accurate Engines
What was going on
Situation
When Accurate Engines approached us they were paying $4,800 per month in Google “Adwords” advertising, but were not showing up at all in organic search results. Accurate Engines was also operating three separate web sites that were all competing for the same space in the search engines, but not converging in a way that would represent Accurate Engines products and services in a cohesive way.
When sales became affected by the economy, it became very important to reduce the overhead being spent on internet marketing, but with half of the sales coming from the internet it was critical to not make changes that would result in the reduction of traffic or business.
What we did
Solutions
We designed a fresh new web site that brought cohesion to the all the products and services offered by Accurate Engines, and would continue to scale to meet any new expansion over time.
By implementing their web site in our search engine optimized content management system we were able to ensure that their site would be connected real time with the major search engines and positioned properly online.
What happened
Successes
- Accurate Engines now has an engaging audience driven web site which allows for internal control and administration as needed.
- Accurate Engines is now equipped with analytical tools and detailed reports for their web site. this allows them to assess user behaviors and determine how to move forward with new initiatives based on real-time information.
- At launch Accurate Engines was positioned on page one organic results in all four major search engines in 70% of their targeted areas. Within one month we achieved 100% page one placement.
- In the first month after launching the web site we were able to reduce Accurate Engines Google Adwords expense by over 20%, or $1000 per month.
- 98% of all web site traffic was coming from pay per click advertising. Organic results now account for 40% of all web traffic