Case Study
Performance Strategies Group
What was going on
Situation
After being in business for over 30 years PSG began asking themselves some pretty hard questions. Who are we? Who are our customers, and how can we best meet their needs? How can we find market opportunities that match our passion? How can we package our passion, skills and experience in a way that will bring more value and premium pricing?
PSG solicited the help of their long-time friends over at The Image Group to work on a creative strategy and fresh new way of thinking about themselves and their brand. Because internal resources were consumed with a large project that was months away from being finished, The Image Group needed to find someone to help them make the strategy a reality.
What we did
Solutions
The first step was to evolve a well recognized, yet dated business identity.
Evolve the logo and come up with a new overall look and feel that would represent PSG well to their audiences. Clean, modern, using selective colors for branding and recognition
Working with Walcott Photography we composed 5 unique shots, isolated a location, models and props and developed a series of custom photography for use and reuse on the web site and in printed materials.
Design and develop an audience-centered, fresh, engaging web site
What we did
Successes
- implemented a uniform identity for PSG and its service offerings, bringing cohesion to all visual communications both in print and online.
- PSG now has an engaging audience driven web site which is equipped to empower the knowledge and expertise within the organization. This has positioned PSG as a leader within their field.