Case Study
Stadium Savers
What was going on
Situation
When Stadium Savers first approached us their primary competitor had recently launched a new web site which was significantly more engaging and professional. It was also consistently showing up at the top of the major search engines and Stadium Savers was not showing up at all.
While Stadium Savers has a much superior product for implementing tiered seating they lacked promotional positioning to assert itself as the leader within the industry. Stadium Saver’s existing web site was not presenting Stadium Savers or its product in a professional and cohesive manner. Information was difficult to find and the language and messages were alienating key audiences.
What we did
Solutions
We first spent time working collaboratively with Stadium Savers to define a communications strategy which would satisfy all their audiences and provide consistent messages.
We then designed a fresh new user-centered web site which would connect them with their audiences in more meaningful ways. By implementing their web site in our search engine optimized content management system we were able to ensure that their site would be connected real time with the major search engines and positioned properly online.
What happened
Successes
- Stadium Savers now has an engaging audience driven web site which allows their internal marketing department to control and administer is as needed.
- The Stadium Savers marketing department is now equipped with analytical tools and detailed reports for their web site. This allows them to assess user behaviors and determine how to move forward with new initiatives based on real-time information.
- At launch Stadium Savers was positioned on page one of all four major search engines under their primary keyword selection.
- Over 62% of all Stadium Savers web traffic now comes directly from search engines.